A Flowtown, empresa de monitoramento de redes sociais, criou um gráfico que demonstra essa segmentação (Clique na imagem para aumentar):
Além disso, as empresas estão estimulando os funcionários a utilizarem cada vez mais redes sociais. Através delas, o RH ou a equipe de marketing pode monitorar o que se passa em relação a sua marca. Através de comunidades e comentários as empresas podem saber o que os colaboradores e clientes sentem em relação aos seus produtos e serviços. É a tecnologia a favor do mundo. A famosa rádio pirata, agora também em versão online.
A NetProspex, empresa que também monitora redes sociais com foco em B2B com o objetivo de otimizar as vendas e as ações de mkt, montou um gráfico demonstrando quais são as empresas que estão mais presentes em redes sociais (Clique na imagem para aumentar):
Mudando de assunto, hoje decidi o tema do meu TCC do MBA: Como fortalecer sua marca através de redes sociais.
Legal né?
E mais uma novidade. Dia 23 vou embarcar rumo ao Canadá com a minha irmã para fazer o Business English na ILAC (International Language Academy). Passaremos 3 meses e meu plano enquanto estiver lá é atualizar o blog com notícias internacionais, e estou cogitando a hipótese de criar uma versão em inglês. Vamos ver se dará tempo pra tudo isso.
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